(*^

::[	frontEndVersion = "Macintosh Mathematica Notebook Front End Version 2.1";
	macintoshStandardFontEncoding; 
	paletteColors = 128; automaticGrouping; currentKernel; 
	fontset = title, inactive, noPageBreakBelow, nohscroll, preserveAspect, groupLikeTitle, center, M7, bold, e8,  24, "Times"; ;
	fontset = subtitle, inactive, noPageBreakBelow, nohscroll, preserveAspect, groupLikeTitle, center, M7, bold, e6,  18, "Times"; ;
	fontset = subsubtitle, inactive, noPageBreakBelow, nohscroll, preserveAspect, groupLikeTitle, center, M7, italic, e6,  14, "Times"; ;
	fontset = section, inactive, noPageBreakBelow, nohscroll, preserveAspect, groupLikeSection, grayBox, M22, bold, a20,  18, "Times"; ;
	fontset = subsection, inactive, noPageBreakBelow, nohscroll, preserveAspect, groupLikeSection, blackBox, M19, bold, a15,  14, "Times"; ;
	fontset = subsubsection, inactive, noPageBreakBelow, nohscroll, preserveAspect, groupLikeSection, whiteBox, M18, bold, a12,  12, "Times"; ;
	fontset = text, inactive, nohscroll, noKeepOnOnePage, preserveAspect, M7,  12, "Times"; ;
	fontset = smalltext, inactive, nohscroll, noKeepOnOnePage, preserveAspect, M7,  10, "Times"; ;
	fontset = input, noPageBreakInGroup, nowordwrap, preserveAspect, groupLikeInput, M42, N23, bold, L-5,  12, "Courier"; ;
	fontset = output, output, inactive, noPageBreakInGroup, nowordwrap, preserveAspect, groupLikeOutput, M42, N23, L-5,  12, "Courier"; ;
	fontset = message, inactive, noPageBreakInGroup, nowordwrap, preserveAspect, groupLikeOutput, M42, N23, R65535, L-5,  12, "Courier"; ;
	fontset = print, inactive, noPageBreakInGroup, nowordwrap, preserveAspect, groupLikeOutput, M42, N23, L-5,  12, "Courier"; ;
	fontset = info, inactive, noPageBreakInGroup, nowordwrap, preserveAspect, groupLikeOutput, M42, N23, B65535, L-5,  12, "Courier"; ;
	fontset = postscript, PostScript, formatAsPostScript, output, inactive, noPageBreakInGroup, nowordwrap, preserveAspect, groupLikeGraphics, M7, l34, w282, h287,  12, "Courier"; ;
	fontset = name, inactive, nohscroll, noKeepOnOnePage, preserveAspect, M7, italic,  10, "Geneva"; ;
	fontset = header, inactive, noKeepOnOnePage, preserveAspect, M7,  12, "Times"; ;
	fontset = leftheader, inactive, L2,  12, "Times"; ;
	fontset = footer, inactive, noKeepOnOnePage, preserveAspect, center, M7,  12, "Times"; ;
	fontset = leftfooter, inactive, L2,  12, "Times"; ;
	fontset = help, inactive, nohscroll, noKeepOnOnePage, preserveAspect, M7,  10, "Times"; ;
	fontset = clipboard, inactive, nohscroll, noKeepOnOnePage, preserveAspect, M7,  12, "Times"; ;
	fontset = completions, inactive, nohscroll, noKeepOnOnePage, preserveAspect, M7,  12, "Times"; ;
	fontset = special1, inactive, nohscroll, noKeepOnOnePage, preserveAspect, M7,  12, "Times"; ;
	fontset = special2, inactive, nohscroll, noKeepOnOnePage, preserveAspect, M7,  12, "Times"; ;
	fontset = special3, inactive, nohscroll, noKeepOnOnePage, preserveAspect, M7,  12, "Times"; ;
	fontset = special4, inactive, nohscroll, noKeepOnOnePage, preserveAspect, M7,  12, "Times"; ;
	fontset = special5, inactive, nohscroll, noKeepOnOnePage, preserveAspect, M7,  12, "Times"; ;
]
:[font = special1; inactive; preserveAspect; ]
                                                      Optimization

The Mathematica  procedure FindMinimum  can be used to look for local minimums and local maximums of a function.  The cell below illustrates its use.  Evaluate the next cell now.

;[s]
8:0,1;66,0;72,2;83,0;95,1;106,0;219,3;245,0;248,-1;
4:4,13,9,Times,0,12,0,0,0;2,13,9,Times,1,12,0,0,0;1,13,9,Times,2,12,0,0,0;1,13,9,Times,1,12,65535,0,0;
:[font = input; preserveAspect; ]
Demand[p_] := 1000 - 500 p

c := 0.20

T[p_] := Demand[p] (p - c)

FindMinimum[-T[p], {p, 1.00}]
:[font = special1; inactive; preserveAspect; ]
Notice the following.

1.  To find the maximum of the function  T[p}  we find the minimum of the function -T[p].

2.  The procedure FindMinimum  requires two arguments --

      a.   The first argument is the function to be minimized.
      
      b.   The second argument is a pair of arguments enclosed in set brackets -- 
            
             i    The variable we have control of.
             
             ii   A rough estimate for the best value for this variable.
;[s]
11:0,0;39,1;46,0;64,1;68,0;82,1;89,0;106,1;111,0;132,1;143,0;476,-1;
2:6,13,9,Times,0,12,0,0,0;5,13,9,Times,1,12,0,0,0;
^*)